Social Media Best Practices
Social media is a valuable tool for building your business and connecting with potential clients.
Last Updated: June 10, 2025
Choose the Right Platforms for Your Business
Not all social media platforms are created equal. It's important to choose the platforms that your target audience is most likely to use. For real estate, Facebook, Instagram, TikTok, and LinkedIn are popular choices.
Create a Professional Profile
Use a high-quality headshot, include a bio that highlights your expertise, and make sure your contact information is up-to-date.
Share Valuable Content
If you want to stand out on social media, use your pages to offer educational resources to buyers and sellers in your area - become a thought leader by sharing videos explaining the process. This can also include real estate market updates and information about your local community and eXp Realty.
Use Visuals
Real estate is a visual industry, so make sure to use high-quality photos and videos to showcase your listings. You can also use visuals to share behind-the-scenes glimpses of your work and to highlight your personal brand.
Be Strategic
Each social platform is different. Before you begin posting content, establish clear objectives and goals for your business. Understand your target audiences and the purpose of each platform. Tailor your content for each platform to accomplish your goals.
Identify Your Target Audience
Are you targeting first-time homebuyers, empty nesters, luxury buyers, investors, or other real estate agents? Understanding your audience will help you create content that resonates with them.
Measure Your Results
Keep track of your social media metrics, such as engagement rates, follower growth, and website traffic, to see what's working and what's not. Use this data to adjust your strategy and optimize your content.
Engage With Your Audience
Social media is a two-way conversation. Take the time to respond to comments and messages, and engage with your audience by asking for their feedback and opinions.
Be Consistent
Consistency is key when it comes to social media. Make a schedule for posting content and stick to it. This will help you build momentum and keep your audience engaged.
Hashtags
Using hashtags on social media can help you reach a wider audience and increase your visibility online. Use niche hashtags and be consistent. eXp’s official hashtag is #eXpProud.
Use Social Listening
Social listening can be a powerful tool to stay informed about the needs and preferences of potential clients, as well as keep up with the latest trends in the real estate market.
eXp Canva Enterprise
Engage with your audience by using our ready-to-share social media items in the eXp Canva Design Center.
Follow the Rules
Make sure you're familiar with the rules and regulations for real estate advertising on social media. This includes disclosing your professional status and following fair housing laws. Before using any eXp Realty material in your profile, make sure you adhere to the eXp Realty Trademark and Brand Standards.
Get Featured on eXp’s Social Media Channels
Share your accomplishments with eXp Realty's social media team for a chance to be featured on our verified social platforms!
Follow eXp on social media - be sure to tag eXp in your posts/stories/reels for a chance to be shared on eXp's channels!
Brand Ambassador Group
Amplify is a platform that the eXp social media team utilizes to upload eXp-related content to, and then you can schedule it to post on your social media pages - for FREE! Join the Brand Ambassadors group on Workplace for more information.
eXperts:
eXp selects five (5) social media influencers to represent the brokerage as eXperts. Interested social media fanatics can apply once per year, in the fall, for a chance to be selected. eXperts host frequent social media takeovers, teach classes in eXp World and have their own panel discussion at eXpcon - in addition to other eXclusive perks!
eXp Events
Looking for inspiration for your social media? Check out these eXp agents who are killing the game!eXp hosts several major in-person events throughout the year. Be sure to tag eXp and use official eXp hashtags for a chance to be featured on eXp’s social media as well as live on the screen at the event.
Content Ideas:
- Property tours: Show your existing and potential clients what kind of properties you are representing.
- Highlight your community: Use video to showcase the local community and attractions, including parks, schools, and shopping centers. This can help potential buyers get a better sense of what it's like to live in the area.
- Client testimonials: Encourage satisfied clients to provide video testimonials that you can share on social media. These testimonials can help build trust and credibility with potential clients.
- BTS: Showcase fun behind-the-scenes of your business, including your team and your office. This can help humanize your brand and create a personal connection with your followers.
- Live Q&A sessions: Use video to host live Q&A sessions where you can answer questions from potential clients in real time - great for establishing yourself as an expert in the industry!
- Utilize social media features: Take advantage of features like Instagram Stories, Facebook Live, and TikTok to create short-form video content that engages with your audience in a fun and interactive way.
- Utilizing AI: ChatGPT can provide ideas on what kind of content to post and what hashtags to use.