HubSpot Naming Conventions

Last Updated: September 16, 2025

Segments

Segment naming convention: YYYY-MM-DD | ENTITY: SEGMENT TOPIC

• • Example: 2025-02-12 | EVENTS: eXpcon Miami Registrants
  • Example: 2025-02-12 | REALTY: Canada Active Agents

Marketing emails

One-off Marketing email naming convention: YYYY-MM-DD | ENTITY: EMAIL TOPIC

• • Example: 2025-02-12 | EVENTS: eXpcon Miami Hotel Bookings
  • Example: 2025-02-12 | REALTY: US Agent News

Automated Marketing email naming convention: V. MM YYYY | ENTITY: EMAIL TOPIC

• • Example: V. Feb 2025 | EVENTS: Sponsorships Auto Responder 
  • Example: V. Feb 2025 | REALTY: Marketing Alias Auto Responder

Forms

Form naming convention: YYYY | ENTITY: FORM TOPIC

• • Example: 2025 | EVENTS: Regional Rallies Interest Form
  • Example: 2025 | REALTY: New Year Kickoff Registration

Workflows

Workflow naming convention: YYYY | ENTITY: WORKFLOW TOPIC

• • Example: 2025 | EVENTS: Regional Rally Interest Campaign
  • Example: 2025 | REALTY: Join Site Campaign

Landing pages

Landing page naming convention: YYYY | ENTITY: LANDING PAGE TOPIC

• • Example: 2025 | EVENTS: eXpcon Miami Registration Push
  • Example: 2025 | REALTY: Local Sponsor 

Examples of ACTIVE Marketing asset naming conventions

Still have questions? Review the naming convention examples for ACTIVE Marketing assets!

Marketing Emails

ARCHIVED automated Marketing email naming convention: [ARCHIVE] V. MM YYYY | ENTITY: EMAIL TOPIC

• • Example: [ARCHIVE] V. Feb 2025 | EVENTS: Sponsorships Auto Responder
  • Example: [ARCHIVE] V. Feb 2025 | REALTY: Marketing Alias Auto Responder

Forms

ARCHIVED form naming convention: [ARCHIVE] YYYY | ENTITY: FORM TOPIC

• • Example: [ARCHIVE] 2025 | EVENTS: Regional Rallies Interest Form
  • Example: [ARCHIVE] 2025 | REALTY: New Year Kickoff Registration

Workflows

ARCHIVED workflow naming convention: [ARCHIVE] YYYY | ENTITY: WORKFLOW TOPIC

• • Example: [ARCHIVE] 2025 | EVENTS: Regional Rally Interest Campaign
  • Example: [ARCHIVE] 2025 | REALTY: Join Site Campaign

Landing pages

ARCHIVED landing page naming convention: [ARCHIVE] YYYY | ENTITY: LANDING PAGE TOPIC

• • Example: [ARCHIVE] 2025 | EVENTS: eXpcon Miami Registration Push
  • Example: [ARCHIVE] 2025 | REALTY: Local Sponsor

Examples of ARCHIVED Marketing asset naming conventions

Still have questions? Review the naming convention examples for ARCHIVED Marketing assets!